This watch was first seen back in the 70s as a nod to Ferrari Super cars of that time. It was the first watch to feature the combination of an LCD and LED screens. The 2 displays are each powered by its own supply and the casing adds sophistication, considering who wore this watch. Niki Lauda was one who wore the watch and was a major trend setter back in the 70s. its not officially made for Ferrari, but if you are in the market for one , it should run you somewhere around $3100 or so. Good Luck, It is a beautiful watch though.