Harris is the face of a new public service announcement, airing exclusively on WSB-TV Channel 2 and wsbtv.com.The new campaign, which aims to get people to call the Atlanta Crimestoppers hot line to report anonymous tips, is the brain child of WSB-TV investigative reporter Mark Winne.
“I think T.I.’s street cred is as powerful as anybody we could get to do it,” said Winne. “There is no telling how many lives this PSA may save,” Winne added. In addition to promoting his latest project, Harris spends his time talking to kids and teens about his mistakes, in hopes of encouraging them to keep their lives on a positive course.