Nike Mid-Autumn Festival Terminator
In a release that will appeal to the growing Chinese market, Nike has taken one of Chinese culture’s most important events, the Mid-Autumn Festival and created a three-pack of sneakers to mark the September 14th event. The pack includes the Terminator (with rarely seen embroidered heel logo), Air Max 1 and Blazer, each featuring ample use of traditional Chinese colors in metallic gold and red. Each style also includes laser etched designs as well as a rabbit/hare icon which relates back to old Chinese folklore. With a proliferation of gold colored footwear releasing due to last month’s Olympics, we see the trend continue on Nike’s behalf.