Wednesday, August 20, 2008

A-Trak x Nike Dunk High “Running Man” Contest



Nike Sportswear alongside heralded DJ A-Trak are paying tribute to their efforts on the Nike+ Original Run album, Running Man” as the two team-up on a pair of custom NIKE iD Dunks. The Dunks feature A-Trak chosen colors and a lasered logo on the heel. A-Trak’s album itself represented a new challenge for the Montreal-born, New-York based DJ who’s list of achievements include DMC World Champion at 15 as well as serving as DJ to Kanye West. While not coming from a running background, the album required some serious thought relative to A-Trak’s usual musical releases which cater more to short-attention span audiences. The electro meets hip-hop album offers many memorable beats and works alongside a runner’s progression from the warm-up all the way through the painful last few strides and really showcases both A-Trak’s current interests and hip-hop background.